BRANDING / PATCH DESIGN
The Patch Is Where The Culture Lives.
A custom organizational patch created for the Major League Softball Association, designed for uniforms, merchandise, and social media.
CLIENT
Major League Softball Association
YEAR
September 2021
ROLE
Illustrator / Brand Designer
The Challenge
The league needed a visual identity piece that could represent community, softball culture, and pride across uniforms, merchandise, and social platforms.
The Solution
A bold patch illustration system that feels athletic, recognized, and flexible enough for both digital and physical use.
CONCEPT
SYSTEM EXPANSION
DEVELOPMENT
APPLICATION
FINAL DESIGN
THE LEAGUE
