The design process started with ambiguity, obviously because Candle Soda isn’t a candle company. Psychologically, We kept gravitating toward flames and wicks, pulled in by the literal meaning of the name. Through competitive research and exploration, we shifted away from the obvious and landed on something more intentional, a simple, hand-scripted logotype that feels natural and approachable.

The logo isn’t just a wordmark. It’s a visual expression of gut health and bold flavor. The soft, flowing curves embrace the natural movement of the body, symbolizing balance and internal wellness, while the expressive script adds personality and warmth. It bridges the brand’s nostalgic roots with a more modern, health-conscious identity, designed not just to look good, but to feel right.