The Patch Is Where The Culture Lives.

The Major League Softball Association is a Chicago-based non-profit bringing softball opportunities to players of all ages and backgrounds. As the organization grew, so did the need for a visual identity that truly reflected its community, not just the sport.

The goal was to design a patch system that wove together Chicago's iconic city culture, Hispanic heritage, and the spirit of softball into one unified mark, something players and fans could wear as a badge of pride.